SEKAI no KITCHEN kara in Bottle Sparkling Water Story

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  • problem

    In product promotion the most difficult point to communicate with the users is the brand concept.
    Up to now, the production promotion activities were merely consists of short-term campaigns, which also has a short-term impact, in order to overcome this situation a way to increase the customer engagement needs to be acquired.

  • concept

    A simple content was focused on so that the concept of the product would be simply understood by users.
    A branding project was planned based on the “easy-to-understand message”.

  • key point

    "SEKAI no KITCHEN kara in Bottle"

    The “wisdom” of the product was embodied as a miniature that lives inside the bottle.
    The concept was conveyed through the use of 1/48 scale stop motion animation.

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“Sparkling Water Story” in bottle.

Also other scenes were produced in miniatures as well, such as the Morocco streets, or the scene where the dialog between the KIRIN’s staffs and mothers of Morocco happened. All of the steps on how the product was made were narrated in a very simple storytelling.

Behind the Scenes

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