• Over the recent years, social account hacking has become a serious threat. The biggest reason for growing number of account hacking is, everyone thinks that he/she will not be deceived! Many users who were not aware of never telling their PIN to family and even closest friends were tricked and deceived by criminals who took over their friend’s and family’s account. For LINE, the biggest social networking app in Japan with 68 million users, educating their users to prevent them from getting their account hacked was a critical mission.

• Japan’s Biggest Cyber Emergency Drill.

  LINE produced an experiential video which showed user’s and his/her friend’s real account information on a screen. The user was challenged to face a criminal trying to take over his/her real LINE account by falsely using his/her friend’s account. If the user revealed his/her PIN to the criminal, his/her account was hacked in the video. The idea was to give the LINE users the real experience of how their account can be easily hacked.

• Give Users the Real Experience.

  LINE took advantage of an insight - if people are deceived once, they will not be deceived the second time a criminal tries the same trick. Being Japan’s biggest social networking platform with 68 million users, LINE offered a realistic account hacking experience to users who never dreamed or thought of getting “deceived or fooled”. The Drill was intended to educate LINE users on how their account can be easily hacked, and to get them prepared to protect their account when they face a risk of account hacking.

• JAVASCRIPT and LINE data were combined to dynamically generate a video.

  - User’s and his/her friend’s names and profile photos were shown in the video.
  - Vibration during the video.
  - Screen images were switched by gyrosensor.
  - Images were determined by whether the user tapped the screen at some point in the video.
  

  The video’s story was changed by a tap on a smartphone screen - a creative direction not used by regular video ad creatives. The intent was to personalize the video in order to give the real experience to the LINE users.

• More than 7.3 million views in 2 weeks after the video went live.

  The video was shared 2.27+ million times by many LINE users who appreciated the video’s objective and reality.Thanks to LINE’s combined disaster prevention training initiatives, the number of report notifying account hacking reduced to 1/40 in just 10 days. LINE Cyber Emergency Drill played a key role in reducing the number of LINE account hacking.

The experiential video is dynamically generated by using LINE user’s account information. The video can be viewed on a smartphone with LINE app installed. The video is not supported by some handsets such as Apple iPhone6, please make sure to use handsets, i.e. Apple iPhone7, that technically support the video.