We love our mobile phones & social media.
You can chat, tweet, like, and engage with “friends” all over the world. But sometimes these technologies take up too much of our time and attention. Often they distract us from the things we really want to focus on, like enjoying a moment with real friends, and appreciating the world around us. Gum has always been a friend to those who seek to focus. Trident Gum wants to go further, and help people live a focused life by keeping technology and its attractive distractions in their place.
Introducing “Focus: Life Gear by Trident”.
A fashion line that helps you disconnect from social media. The Focus: Life Gear is made of special radio frequency shielding fabrics.
When you place your mobile phone into the pockets, you will immediately be disconnected from any signals, naturally allowing you to eliminate the distractions. We created 12 pieces of garment which were on display at an exhibition
in Toronto. The whole collection is also viewable on the website and in the promotional video along with the making of video.
The Focus: Life Gear by Trident fashion concept, exhibit and idea of a distraction-free lifestyle captured the attention of Toronto media and Torontonians themselves. The pop-up exhibit received incredibly positive accolades from key trendsetters and media including
Business News Network, Canadian Reviewer, NOW Toronto and Mobile Syrup. The 10-day
exhibit garnered over one million impressions and was visited not only by fashion, tech, culture and trend media and bloggers, but hundreds
of Torontonians, as well.