THE CONCEPT

Estima Hybrid is one of the top selling family cars in Japan. They wanted to become a vehicle that help nurture the creativity of kids, by not only driving them to places, but to somehow drive their imaginations. In this Dream Relay Movie project, Estima Hybrid traveled around Japan and connected stories made by the kids from all over the country, just like a relay.

HOW IT WORKED

01

We started by collecting characters and words on the website. People were able to draw their original characters, and a total of 4475 were submitted online to be used at the workshop.

02

The story-making workshop started from Tokyo, and traveled across Japan to Fukuoka, Kanazawa and Yubari. 1853 kids participated in creating the stories.

03

12 scenarios were selected to become a part of the movie. Their crazy imaginations ended up becoming an hour-long story about a boy’s journey to save the world that has turned upside down.

RESULTS

The finished film was premiered in Tokyo inviting the kids and parents that participated in the workshops. This event was covered by numerous newspapers, magazines, TV shows, and blogs, successfully demonstrating that Estima Hybrid is a car that supports the kids’ imaginations and their possibilities.