Get recognition effectively for the little known "moveband2" which is Docomo Healthcare’s new activity meter (a wearable device for measuring calories). ( Target Audience: ) Calorie-conscious young men and women who want to lose weight but don’t want to do hard exercise. They did not know the value of visualizing calories. We needed to convey the fact if we visualize calories based on the fact that “calories are burned when you least expect it”, even without doing hard exercise you can control your bodyweight just by walking a little more than usual.
There is a universal desire to "get in shape easily" without doing exercise. So we developed a movie that burns calories just by watching. That was named "Calorie Movie." This “fastest calorie burning film”was produced in collaboration with a university research laboratory. We tried many test for this movie, and the figure of the bottom right is the average of calories burned by test subjects who were measured while watching the movie. Calorie consumption goes way up during scary scenes and it seems to have consumed calories a light jogging.
7,700,000K calories burned by Calorie Movie in just 1 month. The video gained attention with comments such as “Lose weight just by watching this video!”, “But it’s so scary I can’t bear to watch!”, and “It’s way too scary.”, eventually being introduced on TV media and web media, leading to viewer traffic to the product page increasing by a multiple of 15.