The summary of the campaign
- CAMPAIGN TITLE :
- BE Originals campaign
- BRAND :
- adidas/adidas Originals
- ITEM :
- Foot wear (sneakers )
- TARGET :
- Young peaple (teenagers & early 20s )
- BACKGROUND :
- The stagnation of the Japanese sneakers market The Japanese who is weak in expressing personality
- OBJECTIVE :
- The sales up of adidas Originals's sneakers
- STRATEGY :
- Establishment of the new sneakers-style & Create motivation in sneakers
- SOLUTION :
- Transform each sneakers‘s style into original music
- focus to each person's personality/use the music with a high affinity for fashion
Offer the place that can watch the style of various people
Demo Video -Enjoy it in such a form-
Campaign Site Demo -Listen to their original music.Go to campaign site! Let's join.-
Result
- The page view of the campaign camsite：
- more than 2,700,000 page view
- The number of the downloads of original music：
- more than 15,000 original music
- The number of the downloads of the blog parts：
- more than 980 blog parts
- The number of blog articles：
- more than 250 blog articles
